A couple weekend's back, I got to experience this year's version of Refinery29's ultimate fashion / technology funhouse: 29Rooms. This is the second year that they've done it, and I'm sure it will continue to be an annual thing. I remember being completely blown away last year, and this year was equally as fulfilling. The visual stimulation of texture and color and overall interactive experience is just a real treat, and I'm already wondering what they will do next year!
The rooms were only on view for 3 days (Friday, Saturday, and Sunday) - like last year - with a VIP preview on Thursday night. It's unfortunate that more people didn't get to see / experience it - and I still think it's a shame that it isn't open for the entirety of NYFW (as the very least). It could easily be open for a month or longer. Similar to last year, the waiting time / line was ridiculous - as the event is free and open to the public. I went on Saturday around 10 AM - and got in right at 12 when it officially opened for the day. Despite the two hour wait, I think it was still 100% worth it. I actually didn't have to wait that long in comparison to others. I heard some people waited up to 8 hours on Sunday (the last day) - which is insane but doesn't surprise me.. I'm not sure it would have been as enjoyable of an experience if I had to wait that long.. but I probably still woulda been crazy enough to do it.
This year's space was much larger than last year's - featuring 29 incredible interactive rooms in collaboration with brands and artists such as Ford, Perrier, Fossil, Papyrus, Ulta, Lady Gaga, Rupaul, Kate Moross, Radiant Human, Charlotte Simone, and many others. It was held in a large Brooklyn warehouse - similar to last year - but the space was much bigger. This made it much easier to move between the rooms - and felt a lot less claustrophobic in comparison to last year's space. The order of the rooms is a bit hazy to me because I didn't go in a particular order, but I'll try my best to go in somewhat of a logical order, haha. I tackled the less crowded rooms first and then went back t the ones that had longer waiting lines. Regardless of the waiting, the crowd, and the heat - I still had an absolute blast! Here are some photos from my visit:
A huge thank you to Ruth for keeping my company in line and joining me on this epic colorventure!
Until next year!